Naked Filter: Water purification plant in a bottle

The winner of the 2015 Disrupt NY competition (May 4-6) was Liquidity Nanotech's Naked Filter. Motto: Safe Drinking Water Anywhere, Anytime:  From Sam O'Keefe's May 4 report for Tech Crunch on the water purification wonder:

Naked Filter, [is] a consumer water bottle with its proprietary water-filtration membrane built in.

Liquidity doesn’t look like an average startup. Built on over 15 years of patented university research, the team is a who’s who from the biggest and most respected names in the water business.

The company’s CTO was formerly the head of 3M’s Worldwide Water Group. The director of technology came from Brita, where she was the technical lead. One of their founders invented reverse osmosis, the process that makes desalination possible.

At a glance, the Naked Filter looks like any other camping water bottle. The key is what’s going on under the surface.

Liquidity’s core technology was developed and patented out of Stony Brook University. It’s a membrane with pores of .2 microns in width, small enough to eliminate microbial contaminants that make up the vast majority of water quality incidents. This includes issues that are common in both developed and emerging markets from E. coli and Salmonella to SARS and even the norovirus.

Of course, water purification methods and filters are available today but often force users to choose between effectiveness and convenience, which has made adoption extremely difficult. On the effective side, chemicals like iodine and chlorine change the taste of the water and UV requires a long wait time and filters that require pumping or a high level of pressure provided by the user — the latter which is especially challenging for children.

Then there is the at-home purification market with the majority of those products doing nothing to improve water quality but simply improving taste. Easy to use, but ineffective.

Recognizing this, the Liquidity team designed their first product, Naked Filter, to showcase their membrane in a way that fit into existing consumer habits. The water bottle flows at nearly the same rate as those without a filter included. The is possible because the filter is made up of between 80-90 percent open space, there is almost no pressure or wait time required to move water through the membrane making the product hugely convenient to consumers. (Traditional membranes hover around 20 percent of open space.)

To create the nano-fiber thin membrane that could be produced at scale, Liquidity had to invent their own manufacturing process. Over the past 10 years, Liquidity has done just that, perfecting its patented electro-spinning 3D-printing technology.

[several more technical details follow plus diagrams and there's a video of how the gizmo works]

Liquidity’s tech has been third-party verified by BioVir Laboratories, a microbiological testing facility, that it meets the EPA standard of 99.9999 percent bacterial removal for safe drinking water.

Though the tech is strong, the challenge of adoption still remains. By creating a bottle that is extremely easy to use, Liquidity hopes first to tackle the outdoor enthusiasm of Western countries. 

As of today, you can pre-order the Naked Filter bottle on their website; it ships this summer. The company is also looking to provide in-home and in-office filtration systems.

A larger market opportunity is in the emerging middle class of countries like Brazil and India. These regions have poor infrastructure and water quality but increasing purchasing power. Many are already using some type of at-home method of water purification but with little success.

Ultimately, though, Liquidity sees its strength as a technology player and aims to become the “Intel Inside” of the water industry. Industrial applications in everything from medical and pharma to oil and gas are huge.

[END REPORT]

For more on Disrupt NY events (May 4-6), see Tech Crunch's summaries.)

********