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Thursday, August 25

Dressed to kill the planet. "The textile industry is the second biggest polluter in the world after oil."

Quote is from an eye opening 40-minute report from Germany's Deutsche Welle:

Fast fashion - The shady world of cheap clothing | DW Documentary - YouTube

It's not that there are too many of us; it's just too many with disposable income, access to credit, and an insatiable desire to keep buying affordable stuff displayed on the internet. This combination creates a staggering level of waste and pollution that surprisingly extends to clothing.  

The DW report explains that the insatiable desire to keep buying is rooted in how the brain works -- a topic of crucial importance to the marketing industry and retail sellers. 

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