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Monday, April 14

McDonald's has taken a big step to help improve Americans' fast food habits

It was a long time coming but congratulations to McDonald's!  The next task, I hope, is to move into serving organic ingredients in their most popular meals, starting with salad ingredients. I understand that would have to be done slowly but by 2020 -- once they've absorbed improved nutritional offerings  there should be enough interest in the USA to allow them to take the first steps in adding organics to the basic menu.

As I noted in the last post, the wheel has turned.  It's now a matter of vision and leadership among the largest retail food companies and fast food giants.  That translates into finding ways to make the transition to organics profitable for the companies and affordable for the consumers.  Much of this will depend on helping established organic farmers expand their operations. 

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