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Monday, April 14

Target, Walmart, target Whole Foods and Trader Joe's prices on selected organic processed foods

Cutting costs by about 25 percent on selected organic foods for Walmart customers will drive greater consumer demand for organic foods, thus helping organic farmers. Of course there will be many losers among nonorganic processed food manufacturers as organics become more affordable.  But the wheel has turned. If people have the choice at roughly the same price they will choose organics.

The Forbes article on the new development notes that it's not known at this point whether Whole Foods and Trader Joe's will play along with a price war.

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