Tuesday, July 7

How to promote communism with almost nobody noticing: Use the term equality instead of communist

Meet the new Tower of Babble ....

Before anyone decries the sneakiness of communist strategists, they might have taken a page from those great defenders of freedom in Washington who install puppet governments in foreign countries under the name of democratic revolution.  Thus, a straight-up putsch to switch out one American puppet in Georgia for another was called the Rose Revolution.  

Yet for some reason the communists are particularly bad offenders.  After mangling the meaning of social, liberal, and progressive they have fixed on that most sacred of American cows, equality, to promote a communist political agenda.

However, globalized corporations are going to teach the communists a lesson in word manipulation they'll never forget:
In the Middle East, Coca-Cola's is looking to promote a world without labels and prejudices by starting with its iconic can and ditching its own logo. Of course, the label is still red and has the white swirly bit so no one's going to mistake it for a Pepsi but this is metaphor, people.

Created for Ramadan by Dubai-based agency FP7/DXB, part of McCann Worldgroup, the cans have replaced the familiar Coke logo with "Labels are for cans, not for people."
In its press release launching the campaign, the brand wasn't shy about its lofty goals, saying "In the Middle East, a region with over 200 nationalities and a larger number of labels dividing people, these Coca-Cola cans send a powerful and timeless message that a world without labels is a world without differences. And that we are all basically just the same -- human."  [...]
McCann Worldgroup is
... a leading global marketing firm providing today's marketers with best-in-class strategic and creative services that meet their brand-building needs across all communications channels. Our 23,000 employees in more than 120 countries collaborate to integrate advertising, relationship management, promotion/event marketing, design, P.R., health communications, worldwide production, and all forms of digital marketing.

... Same as the old Tower of Babble

Now just see what happens when people play with language too much; eventually it plays with them. 


1 comment:

bdoran said...

I love that line about language and will pay it my highest compliment of plagiarism.

Have you read Hippolyte Taine's definitive account of France especially the Jacobins?